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DPE President’s Report 2018-2019 — DPEAFLCIO

June 1, 2018 – Might 31, 2019

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Pushed by DPE’s central
function – to deliver unions of execs together – this yr was approached
with a concentrate on organizing and member engagement. Because the variety of
professionals becoming a member of unions continues to rise and help for unions grows,
DPE costs forward with a way of urgency to assist associates develop the number
of union professionals and strengthen the dedication present members should
their union.

To harness organizing potential,
DPE continued to share its organizing assets and guides at affiliate
conferences, conventions, and in response to individual requests. We continued to
advance the work begun last yr to help affiliates reach the unorganized
utilizing targeted advertising campaigns. Reaching nonunion professionals with
messages that show the value of being a union member will doubtless guide DPE’s
work for years to return.

Efficient member
engagement is foundational to union power. The pathways to member engagement
are as numerous as professionals themselves, making the sharing of various experiences
invaluable. Whereas DPE offered particular person help to affiliates looking for to
strengthen member engagement, it also hosted a roundtable attended by 14
affiliates to share methods and challenges. These gatherings strengthen
DPE’s affiliate unions and create a stronger labor movement.

Organizing and member
engagement have been certainly not the unique focus of DPE’s work this yr. DPE
worked tirelessly all year long to reveal to every of its associates
the value derived from their membership. DPE proactively seeks to know
the wants of its affiliates and to keep associates knowledgeable about how their
trade department is working to advance their interests. To realize this, I met
individually with many affiliates and made shows at three affiliate
board meetings. To keep associates apprised of DPE’s activities, I distribute
monthly activity reviews to the DPE Common Board and key employees and leaders.

DPE’s
work this past yr is mentioned in additional element beneath these headings:

  • Help for
    Affiliate Organizing
  • Communications and
    Organizing Campaigns
  • Arts, Leisure, and Media Industries

TRANSITIONS

The DPE Government
Committee unanimously elected American Federation of Academics (AFT)
Secretary-Treasurer Lorretta Johnson to be DPE’s treasurer on March 28, 2019.
The treasurer position turned vacant when Mary Cathryn Ricker resigned as DPE’s
treasurer upon her nomination to be Minnesota’s commissioner of schooling. Ms.
Johnson was elected as AFT’s secretary-treasurer in July 2011, and beforehand
served as AFT Government Vice President. She has been a union leader throughout
her 30-plus yr profession in public schooling.

DPE thanks Mary Cathryn
Ricker for her service to our department, and needs her the perfect of luck in
her new position.

SUPPORT
FOR AFFILIATE ORGANIZING

DPE remains targeted on
helping our associates develop in number and power. The department gives its
associates a set of organizing assets that cowl organizing professionals,
inner organizing, new hire orientations, and survey knowledge on the attitudes of
professionals towards unions. DPE additionally conducts customizable trainings and
workshops at affiliates’ conventions, conferences, and meetings that draw from
these assets. Because the last DPE Common Board assembly, DPE made
shows at three affiliates’ gatherings.

In June 2018, DPE
Assistant to the President Michael Wasser traveled to the Worldwide
Federation of Skilled and Technical Engineers’ (IFPTE) 59th
Constitutional Conference in Atlantic City, New Jersey. Wasser led a training
for IFPTE’s convention delegates about how steady member engagement can
construct stronger local unions. As part of the coaching, Wasser additionally moderated a
panel discussion with IFPTE native leaders on effective member engagement
strategies.

In July 2018, DPE joined the
American Guild of Musical Artists (AGMA) at its management conference in New
York, New York, where Wasser introduced greatest practices for partaking
professionals and suggested AGMA’s leaders on how they might adapt member
engagement methods for his or her distinctive membership. Subsequently, DPE worked
with AGMA leaders and employees to develop materials for brand spanking new membership
orientations and other member engagement wants.

In August 2018, DPE traveled to Las Vegas, Nevada, to take part in the American Federation of Government Staff’ 41st National Convention. There, Wasser maintained a booth that provided DPE organizing materials geared towards professionals in the federal sector.

COMMUNICATIONS
AND ORGANIZING CAMPAIGNS

DPE’s
2016 attitudinal survey of nonunion professionals revealed high levels of
help for unions. Regardless of this excessive degree of help, nonunion professionals
weren’t reaching out to unions at charges that matched their said ranges of
curiosity. In early 2018, DPE sought a strategy to actively attain nonunion
professionals with constructive union messages by advertising on numerous social
media channels and Google.

DPE’s first campaign,
launched in February 2018, saw DPE companion with the Nonprofit Skilled
Staff Union (NPEU), previously IFPTE Local 70, a small union of nonprofit
professionals, principally in Washington, D.C. As a part of the marketing campaign, DPE labored
with NPEU on a rebranding effort, together with a new identify, emblem, and website so
nonprofit professionals might see themselves within the union. DPE additionally labored with
NPEU throughout the campaign to boost the union’s profile by way of press hits by
reaching out to the media, writing weblog posts about contract good points for current
NPEU members, posting graphics and other content material to NPEU’s social media
accounts, and paying for advertising on social media platforms to get content material
in front of potential members.

Over
the course of the marketing campaign, which ran by way of September 2018, NPEU garnered
approximately 70 organizing leads at a price of $2,566. Previous to DPE
collaborating with NPEU on the communications and organizing campaign, NPEU was
receiving about one organizing lead every two months. Two leads generated
in the course of the marketing campaign resulted in voluntary recognition.

Since
the conclusion of the paid advertising portion of the marketing campaign, NPEU has
continued to receive a minimum of 10 quality organizing leads every month, reaching
nicely over 200 leads from February 2018 by way of Might 2019.

DPE
is now applying the teachings discovered from its preliminary communications and
organizing campaign to help other affiliates in producing organizing leads
utilizing comparable communications techniques.

Utility Staff Union of America (UWUA)

In December 2018, DPE began aiding UWUA with its ongoing campaign to arrange power/pipeline inspectors. Just like the NPEU campaign, DPE labored with UWUA to rebrand the campaign as Power/Pipeline Inspectors United and created a new emblem. DPE also produced marketing campaign messaging, built an organizing-focused website, developed a survey software, created digital advertisements to run on social media platforms, and drafted weblog posts describing the union distinction for power/pipeline inspectors. From January 2019 by way of Might 2019, the new Power/Pipeline Inspectors United website had 2,879 unique visitors. Throughout this similar time, UWUA acquired 132 website inquiries, of which 81 have been quality organizing leads and 45 came from inside the states (Ohio and Texas) that UWUA targeted with Facebook and Google Search Community advertisements. DPE continues to associate with UWUA on its power/pipeline inspector organizing campaign.

Office and Skilled Staff International Union (OPEIU)

In February 2019, DPE
started strategizing with OPEIU on its organizing campaign of direct service
nonprofit professionals. This campaign, publicly launched in April 2019, aims
to draw nonprofit professionals in targeted cities to present OPEIU locals
by way of a challenge referred to as Nonprofit Staff United. DPE is supporting OPEIU by
creating social media content material, creating advertising for Facebook and Google,
and interesting present OPEIU nonprofit professionals within the marketing campaign.

United Steelworkers (USW)

In March 2019, DPE began working with USW to plan for an internet communications-focused marketing campaign to generate organizing leads among the many professionals in Pittsburgh’s know-how business. Pittsburgh’s tech business at present employs over 50,000 professionals and has skilled vital progress during the last five years. This marketing campaign launched on Might 21st and is predicted to run with paid promoting for six months.

ARTS, ENTERTAINMENT, AND MEDIA INDUSTRIES

The Arts, Entertainment,
and Media Business Coordinating Committee (AEMI) is one side of DPE’s position to
join affiliates. The AEMI is a forum for collaboration among 12 DPE
affiliate unions with members who work within the arts, entertainment, and media
industries. By means of the AEMI, these 12 unions coordinate and connect on issues
pertaining to public policy, bargaining with widespread employers, and workplace
improvement.

Joint Motion on Office Harassment

At
the December 2018 AEMI meeting, unions dedicated to taking joint action to
fight office harassment. DPE helps to coordinate this joint action,
which has included sharing training assets, codes of conduct, and greatest
practices. The joint motion strengthens the person efforts that every AEMI
union is already doing to continue enhancing their industries. DPE commemorated
the December 2018 meeting in a press assertion that was picked up by quite a few
and different media retailers, starting from DEADLINE
to Rolling Stone. DPE and the AEMI
unions are making joint action on office harassment a outstanding agenda item
at subsequent AEMI meetings to ensure continued progress.

Commerce

DPE often works with affected associates within the arts and entertainment industries to teach coverage makers and the general public on the significance of mental property protections for making certain artistic professionals can earn truthful wages and advantages. In September 2018, DPE and 4 AEMI unions met with employees from the U.S. Trade Representative (USTR) to advocate for robust mental property protections for artistic professionals in any renegotiated North American Free Trade Agreement (NAFTA). Whereas DPE seen the meeting as a productive conversation, the Trump administration agreed to a new NAFTA (also referred to as the united statesMexico-Canada Settlement) that includes inadequate protected harbor provisions within the intellectual property chapter. DPE will proceed to coordinate with AEMI unions on advocating for improvements to the new NAFTA’s intellectual property provisions as the trade settlement comes before Congress for ratification.

LEGISLATION
AND POLICY

DPE screens federal
coverage developments and coordinates actions so as to advance the
interests of affiliates and professionals. Immigration and humanities funding
remained lively coverage fronts for DPE within the final yr. DPE additionally contributed to
efforts to enhance intellectual property protections for artistic professionals
and cross laws that would offer everlasting protections for Deferred
Action for Childhood Arrivals (DACA) recipients and Momentary Protected Standing
(TPS) beneficiaries. DPE recurrently participated in the AFL-CIO’s legislative directors
conferences and was involved in strategic coalition spaces, serving as additional eyes
and ears for its associates, notably these based mostly outdoors Washington, D.C.

O and P Visas

Within the last yr, DPE noticed
constructive results from its continued advocacy to reform the O and P visa
adjudication course of. DPE affiliates in the arts and leisure industries
serve as advisors in the O and P visa adjudication course of, they usually have lengthy
sought reforms that tackle fraud, abuse, and misuse of the labor union
session process required of O and P visa petitioners. In September 2018,
U.S. Citizenship and Immigration Providers (USCIS) introduced that labor unions
can instantly send consultation letters to USCIS in situations when unions are
not providing a letter that’s favorable to an O-1 or O-2 nonimmigrant visa
petitioner. USCIS prolonged this policy to the P visa program in February 2019.

This improvement to the O and P visa adjudication course of stems from the March 2018 assembly that DPE convened with then USCIS Director Francis Cissna and affected DPE associates. DPE continues to advocate for further reforms that more absolutely handle misuse of the adjudication course of.

H-1B and Other Excessive-Skilled Visas

The
final yr noticed the Trump administration suggest administrative modifications to the
selection process for H-1B visitor employee visa petitions topic to the yearly
cap. Specifically, the administration established an electronic
pre-registration process for employers who need to hire H-1B beneficiaries, and
modified the order of choosing H-1B visas in a means that increases the chances that
extra H-1B visas will go to people who graduated from U.S. institutions of
greater schooling with advanced levels. DPE developed an analysis of the Department
of Homeland Security rule for its associates and worked with employees of AFT,
IFPTE, and USW to know how the proposed rule might affect their members
who interact with the H-1B program, either as H-1B beneficiaries or
professionals in excessive use industries.

DPE
additionally has been meeting with congressional champions of H-1B and L-1 reform to
enhance legislative options so that these visa packages work for U.S.
professionals and other people engaged on these visas, and not just employers. DPE
has also repeatedly met with members of Congress, notably freshmen, to
educate them on the need for reforms to the high-skilled guest employee visa
packages.

Federal Arts Funding

For the second
consecutive yr, DPE coordinated participation by arts and leisure
unions in People for the Arts’ Arts Advocacy Day in March 2019. DPE and
leaders, members, and employees from seven AEMI unions met with six Senate workplaces
and five Home workplaces, both Democrats and Republicans. In these meetings, DPE
and the AEMI union representatives advocated for full federal arts funding, and
additionally made the case for robust intellectual property protections for artistic
professionals and updating the certified performing artist tax deduction. The
day included direct conferences with Rep. Chellie Pingree, co-chair of the
Congressional Arts Caucus; Rep. Judy Chu, co-chair of the Artistic Caucus; and
Sen. Ben Cardin. DPE additionally distributed its updated Federal Arts Funding
Communications and Advocacy Toolkit, which affiliates are using with their very own
members.

DPE’s coordinated
advocacy for full federal arts funding came because the Trump administration as soon as
again proposed elimination of the Nationwide Endowment for the Arts (NEA),
Nationwide Endowment for the Humanities (NEH), and the Corporation for Public
Broadcasting (CPB). As of this writing, the U.S. Home Appropriations Committee
has accepted $167.5 million every for the NEA and NEH in FY 2020, a $12.5
million improve over the businesses’ current funding ranges. The Home
Appropriations Committee additionally accepted $495 million prematurely appropriations
for the CPB, which is a $50 million improve over present funding ranges.

PROGRAMS


September 14th roundtable attendees

DPE continued to arrange
packages on subjects necessary to affiliates. As a follow-up to the April 2018
program on methods for efficient member engagement, DPE introduced affiliates
together on Might 21, 2019 for a roundtable discussion amongst people who lead or
implement member engagement efforts for their unions. This program drew 26
individuals from 14 DPE affiliate unions. DPE additionally organized an analogous roundtable
dialogue for the AEMI unions on September 14, 2018. The September 14th
roundtable, geared toward the distinctive circumstances of the industries by which
AEMI unions’ members’ work, drew 15 attendees from eight AEMI unions.

Both the Might 21st
and September 14th meetings allowed associates to share info
and assets so they’re greatest outfitted to domesticate committed members. The
discussion information created for the packages have been developed from conversations
with affiliates’ employees concerning the successes and challenges they are having with
member engagement. At the request of affiliates, DPE plans to arrange future
roundtable discussions on member engagement so affiliates can proceed studying
from one another’s experiences, and to workshop engagement approaches with each
other.

COMMUNICATIONS

DPE’s communications work goals to advertise DPE affiliates, their members, and campaigns; attain nonunion professionals to be able to communicate the effectiveness of joining collectively in union; and unfold the phrase about DPE and its work. DPE strives to accomplish these objectives by promoting associates’ work and members, DPE materials, and information tales that function the organizing and bargaining success of unions of execs.

Affiliate Website and Social Media Help

Prior to now yr, the DPE
communications workforce has helped associates to modernize their strategy to communications
for organizing and member engagement. As a part of this effort, DPE has assisted affiliates
and their locals with building web sites on the SquareSpace platform. In the
past yr, DPE labored with the Society of Skilled Engineering Staff in
Aerospace (SPEEA), IFPTE Native 2001 to revamp its website for its Good friend of
SPEEA community, which permits former members and nonunion aerospace professionals
to remain related with SPEEA. The brand new Pal of SPEEA web site has helped SPEEA
in its latest organizing campaign and served to realize more Good friend of SPEEA
members. DPE also labored with SPEEA to create Pal of SPEEA social media
accounts on Fb, Twitter, and Instagram. Along the best way, DPE educated SPEEA
employees on updating the web site, using social media, and creating social media
strategy.

DPE additionally labored with American
Federation of Faculty Directors’ Oakland native, United Directors of
Oakland Faculties (UAOS), to create an internet site up to now yr. The native previously
didn’t have an internet site, so DPE began from scratch, working with UAOS management
to develop content for the location. The UAOS website was completed by the time of
the Oakland instructor strike, making certain the native might use it as a software to communicate
with members. DPE additionally educated UAOS leadership on easy methods to update the web site.

Social Media

The
@DPEaflcio Twitter, Fb, and Instagram accounts, and the Department for
Skilled Staff, AFL-CIO LinkedIn account are important tools for
attaining the department’s communications objectives. DPE aims to succeed in the
totally different audiences that use each of these social media platforms to maximize
the number of individuals listening to about DPE and its associates.

Highlights
of DPE’s social media use in the final yr consists of promoting the department’s
recap of associates’ skilled organizing victories in 2018, displaying help
for union professionals during the federal government shutdown, and publicizing the
division’s union-made Tremendous Bowl graphic (pictured right). DPE also helped
unfold the word concerning the Display Actors Guild (SAG) Awards ceremony and
coordinated 10 associates’ promotion of the SAG Awards ceremony on social
media.

From June 2018 by means of
Might 2019, DPE’s Twitter following grew to 1,117 followers – an increase of
about 400 followers from final yr. DPE’s tweets made near 1.14 million
impressions, which means DPE’s tweets have been seen over one million occasions by users on
Twitter prior to now yr. This is a rise of just about 200,000 from final yr.
The Twitter account is averaging close to 100,000 impressions per 30 days.

DPE’s presence on
Fb additionally continues to develop. The department’s Facebook web page has 273 likes
and 307 follows, up from 183 likes and 214 follows about this time final yr. DPE’s
Instagram account has 179 followers, up from 57 followers last yr. DPE’s
LinkedIn account has 26 followers.

DPE Web site

DPE’s
web site incorporates reality sheets on professional union members, info on
DPE’s materials and assets, DPE press releases, and other details about unions
for professionals and the department. Up to now yr, DPE’s web site noticed
354,902 distinctive web page views, an increase from final yr’s 295,156 unique web page
views. DPE’s prime performing webpages embrace DPE’s reality sheets on the protected
staffing for nurses (30,zero43 web page views), the advantages of collective bargaining
for professionals (6,613 web page views), library staff information and figures (6,137)
and recourse for misclassified staff (12,924 page views).

The amount of net
visitors to DPE’s website just isn’t the one thing to spotlight—the amount of time
spent on the web site can also be notable. Guests continue to remain on DPE’s
website for comparatively long durations of time to read the department’s content material.
The typical time spent on a DPE’s webpage is 4:43 minutes, and guests spend
much more time on quite a few the very fact sheets.

DPE hosts its blog on Medium.com, and, up to now yr, the department’s blog posts have been read over 380 occasions and seen much more. The highest learn DPE blog posts embrace, “What Today’s Unions Are Doing for Professionals,” which focuses on what professionals have achieved by means of their union contracts, and “Reaching the Unorganized” concerning the department’s NPEU campaign.

Media Relations

DPE
continues to use traditional media to succeed in the general public with constructive stories
about unions for professionals. As a part of this strategy, DPE develops
relationships with reporters, publishes press releases, and pitches information
tales to journalists overlaying related beats. DPE issued 9 press releases
up to now yr. In addition, DPE employees are a useful resource to offer background
and other info to reporters writing tales associated to unions of
professionals and workplace points affecting professionals. DPE earned 10 press
hits prior to now yr:

RESEARCH

DPE
employed Ethan Miller in October 2018 to work as analysis and outreach supervisor. Research
tasks within the final yr have been targeted on serving to associates perceive
rising new technologies and work buildings to organize for organizing the
office of the longer term, and upgrading present DPE assets.

AFL-CIO Fee on the Future of Work and Unions

At the 2017 AFL-CIO convention, delegates adopted Resolution 5: Fee on the Way forward for Work and Unions, which established a committee to review the altering nature of work and assess how labor unions should adapt to satisfy these modifications. DPE has been an lively participant inside the AFL-CIO’s Commission on the Way forward for Work and Unions, and inside the professional sector committee particularly. Ethan Miller played a key position within the professional sector report drafting group, which is now complete and pending last approval from committee members. As part of the commission course of, DPE engaged in discussions with key employees from affiliate unions on the influence that changing work environments and know-how have on unions and identified potential initiatives to deal with these modifications head-on. The fee is predicted to publish its findings later in 2019.

Shows

Ethan Miller, DPE; photograph courtesy of AFT

In April 2019, DPE participated in
the AFT Nurses and Health Professionals’ Skilled Points Conference in
Washington, D.C., where DPE’s latest analysis on the significance of protected
staffing requirements was introduced. Alongside Denise Duncan, president of United
Nurses Affiliation of California / Union of Health Care Professionals and Julie
Pinkham, government director of the Massachusetts Nurses Association, DPE’s
presentation underlined the importance of state, native, and worksite campaigns
for stronger staffing standards for patients, nurses, and the healthcare system
as an entire.

Reality Sheets

DPE continues to often update its almost 40 publications which are designed to teach readers concerning the professional and technical workforce. Lately updated reality sheets embrace Mental Property Theft: A Menace to Working Individuals and the Financial system, Protected Staffing: Important for Sufferers and Nurses, and The Union Difference for Professionals. Reality sheets can be found on the DPE web site.

IN MEMORIAM

The last yr saw the
passing of a labor leader within the DPE family who served his union, career,
and the labor motion with nice distinction – Edwin Hill.

Edwin (“Ed”) Hill – President Emeritus
of the International Brotherhood of Electrical Staff (IBEW), Hill was a
forward-thinking leader who championed packages that allowed IBEW to overcome
challenging occasions and grow to be a stronger union. President Emeritus Hill’s
decades-long dedication to the labor motion improved the lives of working
individuals.